“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”

David Ogilvy, advertising tycoon

“Styles come and go. Good design is a language, not a style.”

Massimo Vignelli, Italian designer

“Often the perfect solution comes from a simple realign than a redesign.”

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“Design is as much an act of spacing as an act of marking.”

Ellen Lupton, designer and educator

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs, co-founder of Apple, Inc.